J A Nichols hires friendly, energetic and professional event staff from the local market in which the event is being held. We believe this serves many purposes that are of value to our clients and their events. First, it reduces program costs. J A Nichols, through resources available, are generally able to hire quality event staff at rates to our clients that can often be up to 50% less than our competitors. Hiring locally also reduces lodging and transportation costs, and it brings local knowledge which attendees can draw upon, while providing earnings back into the local community.